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What is the difference between Global sGTM hosting and EU sGTM hosting?

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EU sGTM hosting was created to help our clients use Google Analytics in a GDPR-compliant way. EU sGTM hosting uses European cloud server provider Scaleway for running sGTM containers and is owned by Stape Europe (a company registered in Estonia). Together with user data anonymization, EU sGTM hosting will help to make using Google Analytics GDPR compliant.

Global sGTM hosting uses Google Cloud as a cloud server provider.

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