Use the Klaviyo tag for the server GTM to integrate Klaviyo tracking on your website. Using this tag, you can:

• Add a new contact to Klaviyo
• Track contact activity on-site
• Send events and parameters

Public API Key.  How to find Klaviyo API Key

Email. Add user email; this field is required. 

Store email in cookies. When enabled, tag stores user email in cookies. Use it as a fallback if it is not provided for the current event.

Type. Select action type that you want to track: active on-site or event. Add event name if you're going to track events. 

Customer Properties. Add user data that you want to pass to Kaviyo.

Properties. Use event data that you want to pass to Kaviyo.

Use Cases:

• Create a user profile and track website activity in Klaviyo using server Google Tag Manager
• Set up Klaviyo website event tracking using server Google Tag Manager
• Integrate Klaviyo with your website using Google Tag Manager Server container