Below you can see the list of dataLayer events and their payload that the PrestaShop module generates. The dataLayer events are part of PrestaShop module configuration - check the detailed guide on how to set up the module in our article.

View item

   event: "view_item_stape",
   ecomm_pagetype: "product",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       currency: "UAH",
       value: "15.48",
       items: [
           {
               item_name: "Mountain fox notebook",
               item_id: "16",
               item_sku: "demo_8",
               item_brand: null,
               item_category: "Stationery",
               price: "15.48"
           }
       ]
   },

View collection

   event: "view_collection_stape",
   ecomm_pagetype: "category",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       currency: "UAH",
       item_list_name: "Stationery",
       items: [
           {
               item_name: "Mountain fox notebook",
               item_id: "16",
               item_sku: "demo_8",
               item_variant: "28",
               item_category: "Stationery",
               price: "15.48",
               index: 0
           },
           {
               item_name: "Brown bear notebook",
               item_id: "17",
               item_sku: "demo_9",
               item_variant: "32",
               item_category: "Stationery",
               price: "15.48",
               index: 1
           },
           {
               item_name: "Hummingbird notebook",
               item_id: "18",
               item_sku: "demo_10",
               item_variant: "36",
               item_category: "Stationery",
               price: "15.48",
               index: 2
           }
       ]
   },

Add to cart

   event: "add_to_cart_stape",
   ecomm_pagetype: "product",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       currency: "UAH",
       value: "15.48",
       items: [
           {
               item_name: "Mountain fox notebook",
               item_id: "16",
               item_sku: "demo_8",
               item_variant: "28",
               item_category: "stationery",
               price: "15.48",
               quantity: "1"
           }
       ]
   },

Remove from cart

   event: "remove_from_cart_stape",
   ecomm_pagetype: "product",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       currency: "UAH",
       value: "15.48",
       items: [
           {
               item_name: "Mountain fox notebook",
               item_id: "16",
               item_sku: "demo_8",
               item_variant: "28",
               item_category: "Stationery",
               price: "15.48",
               quantity: "1"
           }
       ]
   },

View cart

   event: "view_cart_stape",
   ecomm_pagetype: "basket",
   cart_quantity: "1",
   cart_total: "15.48",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       currency: "UAH",
       value: "15.48",
       items: [
           {
               item_name: "Mountain fox notebook",
               item_id: "16",
               item_sku: "demo_8",
               item_variant: "28",
               item_category: "stationery",
               price: "15.48",
               quantity: "1"
           }
       ]
   },

Begin checkout 

   event: "begin_checkout_stape",
   ecomm_pagetype: "basket",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69"
   },
   ecommerce: {
       cart_total: "34.46",
       cart_quantity: "1",
       currency: "UAH",
       value: "34.46",
       items: [
           {
               item_name: "Hummingbird printed sweater",
               item_id: "2",
               item_sku: "demo_3",
               item_variant: "9",
               item_brand: "Studio Design",
               item_category: "women",
               price: "34.46",
               quantity: "1"
           }
       ]
   },

Add shipping info 

   event: "add_shipping_info_stape",
   ecomm_pagetype: "basket",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69",
       phone: "+1234567890",
       country: "Ukraine",
       region: "0",
       street: "69 street 69 house",
       city: "Kyiv",
       zip: "696969"
   },
   ecommerce: {
       cart_total: "14.28",
       cart_quantity: "1",
       currency: "UAH",
       value: "14.28",
       items: [
           {
               item_name: "Mug The best is yet to come",
               item_id: "6",
               item_sku: "demo_11",
               item_variant: "0",
               item_brand: "Studio Design",
               item_category: "home-accessories",
               price: "14.28",
               quantity: "1"
           }
       ]
   },

Add payment info

   event: "add_payment_info_stape",
   ecomm_pagetype: "basket",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69",
       phone: "+1234567890",
       country: "Ukraine",
       region: "0",
       street: "69 street 69 house",
       city: "Kyiv",
       zip: "696969"
   },
   ecommerce: {
       cart_total: "14.28",
       cart_quantity: "1",
       currency: "UAH",
       value: "14.28",
       items: [
           {
               item_name: "Mug The best is yet to come",
               item_id: "6",
               item_sku: "demo_11",
               item_variant: "0",
               item_brand: "Studio Design",
               item_category: "home-accessories",
               price: "14.28",
               quantity: "1"
           }
       ]
   },

Purchase

   event: "purchase_stape",
   ecomm_pagetype: "purchase",
   user_data: {
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       customer_id: "69",
       phone: "+1234567890",
       country: "Ukraine",
       region: "0",
       street: "69 street 69 house",
       city: "Kyiv",
       zip: "696969",
       customer_lifetime_spent: "0",
       new_customer: "true"
   },
   ecommerce: {
       transaction_id: "26",
       affiliation: "Michael Test Dev",
       value: "14.28",
       tax: "2.38",
       shipping: "0.00",
       sub_total: "14.28",
       discount_amount: "0.00",
       currency: "UAH",
       items: [
           {
               item_name: "Mug The best is yet to come",
               item_id: "6",
               item_sku: "demo_11",
               item_variant: "0",
               item_brand: "Studio Design",
               item_category: "home-accessories",
               price: "14.28",
               quantity: "1"
           }
       ]
   },