In this article, you will find the list of dataLayer events and their payload that the Stape’s Wix App generates. Please note the dataLayer events are part of Wix App configuration - for the detailed guide, see the article on how to set up Wix App for server GTM.

Select item

  event: "select_item_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    currency: "EUR",
    items: [
      {
        item_name: "I'm a product",
        item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
        item_sku: "0012",
        item_category: "All Products",
        price: 15
      }
    ]
  }

View item

  event: "view_item_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    currency: "EUR",
    items: [
      {
        item_name: "I'm a product",
        item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
        item_sku: "0012",
        item_brand: null,
        item_category: "All Products",
        price: 15
      }
    ]
  }

View collection 

  event: "view_collection_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    currency: "EUR",
    item_list_name: "All Products",
    items: [
      {
        item_name: "I'm a product",
        item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
        price: 15,
        index: 0
      },
      {
        item_name: "I'm a product",
        item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
        price: 15,
        index: 1
      },
      {
        item_name: "I'm a product",
        item_id: "6b6778b4-c626-c00d-972c-b138d85e3f07",
        price: 15,
        index: 2
      }
    ]
  }

Add to cart

  event: "add_to_cart_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    currency: "EUR",
    items: [
      {
        item_name: "I'm a product",
        item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
        item_sku: "0011",
        item_category: "All Products",
        price: 15,
        quantity: 1
      }
    ]
  }

Remove from cart

  event: "remove_from_cart_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    currency: "EUR",
    items: [{item_name: "I'm a product", item_category: "All Products", price: 15, quantity: 1}]
  }

Begin checkout

  event: "begin_checkout_stape",
  user_data: {
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
    email: test@stape.io,
    first_name: Stape,
    last_name: Stape
  },
  ecommerce: {
    cart_total: 15,
    cart_quantity: 1,
    items: [
      {
        item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
        item_name: "I'm a product",
        item_category: "All Products",
        price: 15,
        quantity: 1
      }
    ]
  }

Payment info

  event: "payment_info_stape",
  user_data: {
    first_name: "Stape",
    last_name: "Stape",
    email: "test@stape.io",
    phone: "+1234567890",
    address: "69 street 69 house, Kyiv 696969, Ukraine",
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
  },
  ecommerce: {
    cart_total: 15,
    cart_quantity: 1,
    items: [
      {
        item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
        item_name: "I'm a product",
        item_category: "All Products",
        price: 15,
        quantity: 1
      }
    ]
  }

Purchase

  event: "purchase_stape",
  user_data: {
    first_name: "Stape",
    last_name: "Stape",
    email: "test@stape.io",
    phone: "+1234567890",
    address: "69 street 69 house, Kyiv 696969, Ukraine",
    customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
  },
  ecommerce: {
    transaction_id: "f7bcf25b-6e0d-4349-899b-0abaa047a801",
    value: 15,
    currency: "EUR",
    tax: "Free",
    shipping: "0,00 €",
    items: [
      {
        item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
        item_name: "I'm a product",
        item_category: "All Products",
        price: 15,
        quantity: 1
      }
    ]
  }