Below is the list of dataLayer events and their payload that the Stape’s BigCommerce App generates. The dataLayer events are part of BigCommerce App configuration - see the detailed guide on how to set up the app in our article.

View item

  event: "view_item_stape",
  ecommerce: {
    currency: "UAH",
    value: "49.50",
    items: [
      {
        item_name: "[Sample] Chemex Coffeemaker 3 Cup",
        item_id: "88",
        item_sku: "CC3C",
        item_brand: null,
        item_category: "Kitchen",
        price: "49.50"
      }
    ]
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  },

View collection

  event: "view_collection_stape",
  ecommerce: {
    item_list_name: "Publications",
    currency: "UAH",
    value: "25.00",
    items: [
      {
        item_name: "[Sample] Smith Journal 13",
        item_id: "111",
        item_sku: "SM13",
        price: "25.00",
        item_variant: "Stape",
        index: 0
      }
    ]
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Add to cart

  event: "add_to_cart_stape",
  ecommerce: {
    currency: "UAH",
    value: "7.00",
    items: [
      {
        item_name: "[Sample] 1 L Le Parfait Jar",
        item_id: "93",
        item_sku: "SLLPJ-6088C959",
        item_brand: "OFS",
        item_category: "Shop All",
        price: "7.00",
        quantity: 1
      }
    ]
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Remove from cart

  event: "remove_from_cart_stape",
  ecommerce: {
    currency: "UAH",
    value: "34.95",
    items: [
      {
        item_name: "[Sample] Oak Cheese Grater",
        item_id: "94",
        item_sku: "OCG",
        item_brand: "Sagaform",
        item_category: "Kitchen",
        price: "34.95",
        quantity: 1
      }
    ]
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

View cart

  event: "view_cart_stape",
  cart_total: "45.95",
  ecommerce: {
    currency: "UAH",
    value: "45.95",
    items: [
      {
        item_name: "[Sample] Utility Caddy",
        item_id: "104",
        item_sku: "OFSUC",
        item_brand: "OFS",
        item_category: "Utility",
        price: "45.95",
        quantity: 1
      }
    ]
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Begin checkout

  event: "begin_checkout_stape",
  ecommerce: {
    cart_total: "89.00",
    value: "89.00",
    currency: "UAH",
    items: [
      {
        item_name: "[Sample] Orbit Terrarium - Small",
        item_id: "81",
        item_sku: "OTS",
        item_brand: "",
        item_category: "Garden",
        price: "89.00",
        quantity: 1
      }
    ],
    cart_quantity: 1
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Add payment info 

  event: "add_payment_info_stape",
  ecommerce: {
    cart_total: "89.00",
    value: "89.00",
    currency: "UAH",
    items: [
      {
        item_name: "[Sample] Orbit Terrarium - Small",
        item_id: "81",
        item_sku: "OTS",
        item_brand: "",
        item_category: "Garden",
        item_variant: "65",
        price: "89.00",
        quantity: 1
      }
    ],
    cart_quantity: 1
  },
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Purchase

  event: "purchase_stape",
  ecommerce: {
    value: "49.50",
    currency: "UAH",
    transaction_id: "148",
    sub_total: "49.50",
    discount_amount: "0.00",
    shipping: "0.00",
    tax: "0.00",
    items: [
      {
        item_name: "[Sample] Chemex Coffeemaker 3 Cup",
        item_id: "88",
        item_sku: "CC3C",
        item_brand: "",
        item_category: "Kitchen",
        item_variant: "67",
        price: "49.50",
        quantity: 1
      }
    ],
    cart_quantity: 1
  },
  order_status: "AWAITING_FULFILLMENT",
  user_data: {
    email_address: "test@stape.io",
    customer_id: "5",
    first_name: "Stape",
    last_name: "Stape",
    phone_number: "",
    country: "UA",
    region: "",
    street: "69 street 69 house",
    city: "Kyiv",
    zip: "696969"
  }