What is Stape Academy?

Stape Academy offers free online training on server-side tagging. From configuring containers and mapping domains to integrating with Google Analytics, Google Ads, Meta and other platforms.

What's inside:

• 'Server-side tagging with Stape' course: 32 videos with how-to guides; 10+ topics covered; certificate after exams
• Stape webinar recordings with Q&A: learn specific topics around server-side tracking at your convenience

What you can learn:

• How to configure and send data to server GTM
• Techniques to extend cookie lifetime
• How to set up GA4, Google Ads and Meta with server-side tagging
• How to connect TikTok, Klaviyo and other platforms
• Bonus tips and techniques for advanced server-side tagging

How to access Stape Academy?

To access this free training, you need to be registered on Stape.

Click the top-right icon in your Stape account to find Stape Academy.

How to enroll in the 'Server-side tagging with Stape' course?

Once logged in to the Academy, select "Server-side Tagging Course" from the top menu. Click "Register for free!" and then "Continue" to access the course.

What topics are covered in 'Server-side tagging with Stape' course? 

• Module 1: Setting up server Google Tag Manager (GTM), custom domains, power-ups, and debugging.
• Module 2: Prolonging cookie lifetime using custom domains and Stape power-ups.
• Module 3: Sending data to server GTM and setting up GA4.
• Module 4: Server-side Google Analytics 4 (GA4) setup and region-specific tracking.
• Module 5: Server-side Google Ads setup.
• Module 6: Meta (Facebook) Conversion API setup.
• Bonus Lessons: TikTok, LinkedIn, and Snapchat conversion APIs; Bing Ads offline conversion tracking; Klaviyo and Active campaign server-side tracking setup.

What are the benefits of taking the course?

You’ll learn how to enhance your tracking setup, boost campaign performance, and ensure compliance. Plus, you’ll earn a certificate to showcase your skills!

How long does it take to complete the course?

We created 7+ hours of step-by-step video guides for you (at normal speed). You can also take extra time to read and explore additional materials in each lesson.

Can I access the course materials after completion?

Absolutely! You can revisit the videos and materials anytime, even after completing the course.

How can I get a certificate?

Watch 80% of the videos and pass the exams for Modules 1-6 to earn your certificate in the 'Claim a Certificate' section. Bonus videos and modules are optional and won’t be included in the exams.

How can I share my certificate with my professional network?

After you claim your certificate, you’ll be taken to a screen where you can download it and share it directly on Twitter, Facebook, or LinkedIn. You can also add 'Server-side tagging with Stape' as a new skill on LinkedIn and attach your certificate.

What happens if I don’t pass exams? Can I retake them?

You can retake the exams anytime you're ready.

Do you have Academy Community?

Yes, just click on the 'Discusssion space' page in the navbar to join a space for all academy learners. There, you can share and discover additional resources like tools, videos, tips, and articles. You can also participate in discussions, share insights, and suggest new video topics. We have spaces for general topics, questions, and specific discussions for each lesson of the course.

How does gamification work in the Academy? Can I earn rewards?

You can earn badges like Active Member, Appreciated, Civic Duty, Commentator, and more for engaging in social actions, likes, comments, and posts. Each badge represents different levels of participation and contributions to the community.