Step 1: Account creation
1. Create an account at Stape:
- Click this link.
- Input your email and Conversions API Gateway name.
- Choose Conversions API Gateway server location. We offer several server locations: the United States, Europe, South America, and Asia Pacific.
- Click Create.
2. If you already have a Stape account:
- Log in.
- Click FB CAPI Gateways in the main menu and Create CAPIG on the top right.
- Add the Conversions API Gateway name and the email address you'd like to use to manage the Conversions API Gateway environment.
- Select the server location.
Step 2: Subscription plan
Choose the Conversions API Gateway subscription you prefer:
- Pay as you go. $10 per month per pixel.
- Unlimited. $100 per month for the unlimited number of pixels.
- Custom. Need more? Contact us.
You can also start with a 7-day free trial for both subscription plans.
Step 3: Finish registration
Add Billing details.
You should have received an email invitation to create an account in the CAPIG hub at the email address you provided during registration at Stape. If you haven't received the email, please log in to your Stape account, access CAPIG, and click Finish CAPIG Setup at the top right corner.
Create an account in the Meta Conversions API Gateway hub by adding an email address and password.
You will see your own Conversions API Gateway environment, where you can manage Conversions API for your pixels and domains.
Step 4. Connect your pixel
Сlick a button that says Add data source.
Authorize in Meta and select the Business Manager and Pixel you want to connect.
Сonsider enabling Automatic advanced matching. It will increase the quality of events and match quality. If you enable Automatic advanced matching, click Show customer information parameters and select the parameters you want to share.
Step 5. How the finished setup looks like
You will see your Meta Pixel in the Conversions API Gateway interface.
Step 6. Test your setup
Within 30 minutes of connecting your pixel to the CAPIG hub, you should notice that the event count is no longer zero and see the names of the events that have been received.
You can also verify that events are sent correctly to the CAPIG hub by checking the website console:
- Open your website’s console.
- Check that events were sent to your Conversions API Gateway URL (see the screenshot below).
- If you use the default Conversions API Gateway URL, it will be the URL of CAPI GW, for example, http://capig.stape.biz/.
Step 7. Optional: add a custom domain.
A custom domain or data routing within your CAPI Gateway hub can boost measurement performance. The data routing feature lets you specify the subdomain through which the pixel communicates with the Conversions API Gateway. Your custom domain should mirror the subdomain of the primary domain used for firing the Facebook pixel. For instance, if your website is example.com, your CAPI Gateway custom domain should be capig.example.com.
- Click Data Routing on the left menu.
- Click Optimize.
- Copy the target domain from the pop-up. Click Cancel.
- Next step requires you to define DNS settings for the custom domain. Before proceeding, ensure you can make changes through the DNS provider.
5. Log in to your DNS provider and create a CNAME record (if you use Cloudflare, the settings should look like on the screenshot).
Name: capig (or anything you like)
Content: target domain that you have copied
DNS proxy should be set to off.
6. After creating the CNAME record, go back to your Gateway Hub in the Data Routing section, click Optimize and write down the subdomain and domain names. Click Continue.
7. If you have done everything correctly, after adding the subdomain, it will be displayed in Data Routing and a green Optimized mark should appear.
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