Here, you will find the list of dataLayer events and their payload that the Magento Plugin generates. 

Note: The dataLayer events are part of the Magento Plugin configuration. For a detailed guide, see the article on how to set up a Magento Plugin for server GTM.

View item

  event: "view_item_stape",
  user_data: {
       first_name: "Stape",
       last_name: "Stape",
       email: "test@stape.io",
       phone: "+1234567890",
       country: "UA",
       region: "American Samoa",
       city: "Kyiv",
       street: "69 street 69 house",
       zip: "696969"
  },
  ecommerce: {
    currency: "DKK",
    items: [
      {
        item_name: "Stofnet u. motiv til farvelægning fra Goki - Large",
        item_id: "52580",
        item_sku: "PA056",
        item_category: "Krea",
        price: 25
      }
    ]
  }

View collection

  event: "view_collection_stape",
  user_data: {
       first_name: "Stape",
       last_name: "Stape",
       email: "test@stape.io",
       phone: "+1234567890",
       country: "UA",
       region: "American Samoa",
       city: "Kyiv",
       street: "69 street 69 house",
       zip: "696969"
  },
  ecommerce: {
    currency: "DKK",
    item_list_name: "Veste",
    items: [
      {
        item_name: "Termovest fra Liewood - Vendbar - Diana Oat",
        item_id: "96506",
        item_sku: "LW14249-3070",
        item_price: 329,
        index: 0
      },
      {
        item_name: "Vest i uld fra Joha - Dark Copper",
        item_id: "92326",
        item_sku: "16375-920-15961",
        item_price: 149,
        index: 1
      }
    ]
  }

Add to cart

  event: "add_to_cart_stape",
  user_data: {
       first_name: "Stape",
       last_name: "Stape",
       email: "test@stape.io",
       phone: "+1234567890",
       country: "UA",
       region: "American Samoa",
       city: "Kyiv",
       street: "69 street 69 house",
       zip: "696969"
  },
  ecommerce: {
    currency: "DKK",
    items: [
      {
        item_name: "Vest i uld fra Joha - Dark Copper",
        item_id: "92326",
        item_sku: "16375-920-15961-100",
        item_category: "Veste",
        price: 149,
        quantity: 1,
        variation_id: "92328"
      }
    ]
  }

View cart

  event: "view_cart_stape",
  cart_quantity: 1,
  cart_total: 177,
  user_data: {
       first_name: "Stape",
       last_name: "Stape",
       email: "test@stape.io",
       phone: "+1234567890",
       country: "UA",
       region: "American Samoa",
       city: "Kyiv",
       street: "69 street 69 house",
       zip: "696969"
  },
  ecommerce: {
    currency: "DKK",
    items: [
      {
        item_name: "Vest i uld fra Joha - Dark Copper",
        item_id: "92326",
        item_sku: "16375-920-15961-100",
        item_category: "Veste",
        price: 119.2,
        quantity: 1,
        variation_id: "92328"
      }
    ]
  }

Begin checkout

  event: "begin_checkout_stape",
  cart_quantity: 1,
  cart_total: 25,
  ecommerce: {
    currency: "DKK",
    items: [
      {
        item_name: "Stofnet u. motiv til farvelægning fra Goki - Large",
        item_id: "52580",
        item_sku: "PA056",
        item_category: "Krea",
        price: 25,
        quantity: 1,
        variation_id: null
      }
    ]
   },
  user_data: {
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    customer_id: "398022"
   }

Payment info  

  event: "payment_info_stape",
  ecomm_pagetype: "basket",
  user_data: {
      first_name: "Stape",
      last_name: "Stape",
      email: "test@stape.io",
      phone: "+1234567890",
      country: "UA",
      region: "American Samoa",
      city: "Kyiv",
      street: "69 street 69 house",
      zip: "696969"
  },
  ecommerce: {
      currency: "USD",
      cart_total: 39,
      cart_quantity: 1,
      items: [
          {
              item_name: "Breathe-Easy Tank",
              item_id: "3806",
              item_sku: "WT09-S-White",
              item_category: "Bras & Tanks",
              price: "34.00",
              quantity: 1,
              variation_id: "3795"
      }
    ]
  }

Purchase

  event: "purchase_stape",
  ecomm_pagetype: "purchase",
  user_data: {
      first_name: "Stape",
      last_name: "Stape",
      email: "test@stape.io",
      phone: "+1234567890",
      customer_id: null,
      country: "UA",
      region: "AZ",
      street: "69 street 69 house",
      city: "Kyiv",
      zip: "696969",
      new_customer: true,
      customer_lifetime_spent: 0
  },
  ecommerce: {
      currency: "USD",
      transaction_id: "000000032",
      quote_id: "39",
      affiliation: "Default Store View",
      value: 39,
      tax: 0,
      shipping: 5,
      coupon: null,
      sub_total: 34,
      discount_amount: 0,
      items: [
          {
              item_id: "3806",
              item_name: "Breathe-Easy Tank",
              item_category" "Bras & Tanks",
              price: 34,
              quantity: 1,
              item_sku: "WT09-M-Yellow",
              variation_id: "3799"
      }
    ]
  }