Below is the list of dataLayer events and their payload that the WordPress Plugin generates. The dataLayer events are part of WordPress Plugin configuration - see the detailed guide on how to set up the plugin in our article.

View item

  event: "view_item_stape",
  ecomm_pagetype: "product",
  ecommerce: {
    currency: "USD",
    value: "25.00",
    items: [
      {
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts"
      }
    ]
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }

View item list

  event: "view_item_list_stape",
  ecomm_pagetype: "category",
  ecommerce: {
    currency: "USD",
    items: [
      {
        item_name: "Blouse",
        item_brand: "Stape",
        item_id: "21",
        item_sku: "woo-fasion-blouse",
        price: "0.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        item_list_id: 19,
        item_list_name: "Shirts",
        quantity: 1,
        index: 1
      },
      {
        item_name: "Shirt",
        item_brand: "Stape",
        item_id: "23",
        item_sku: "woo-fasion-shirt",
        price: "18.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        item_list_id: 19,
        item_list_name: "Shirts",
        quantity: 1,
        index: 2
      },
      {
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        item_list_id: 19,
        item_list_name: "Shirts",
        quantity: 1,
        index: 3
      },
      {
        item_name: "Shirt - Green",
        item_brand: "Stape",
        item_id: "33",
        item_sku: "woo-fasion-shirt-green",
        price: "20.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        item_list_id: 19,
        item_list_name: "Shirts",
        quantity: 1,
        index: 4
      }
    ]
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }

Add to cart

  event: "add_to_cart_stape",
  ecomm_pagetype: "product",
  ecommerce: {
    currency: "USD",
    value: "18.00",
    items: [
      {
        item_name: "Shoes",
        item_brand: "Stape",
        item_id: "27",
        item_sku: "woo-fasion-shoes",
        price: "18.00",
        item_category: "Clothing",
        item_category2: "Accessories",
        index: 1,
        quantity: 1
      }
    ]
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }

Remove from cart

 event: "remove_from_cart_stape",
 ecommerce: {
   currency: "USD",
   items: [
     {
       item_id: 23,
       quantity: 1,
       index: 1,
       item_category2: "Shirts",
       item_category: "Clothing",
       price: "18.00",
       item_sku: "woo-fasion-shirt",
       item_brand: "Stape",
       item_name: "Shirt"
     }
   ]
  },
 user_data: {
   customer_id: "1",
   email: "test@stape.io",
   first_name: "Stape",
   last_name: "Stape",
   billing_first_name: "Stape",
   billing_last_name: "Stape",
   billing_company: "Stape",
   billing_address: "69 street 69 house",
   billing_postcode: "696969",
   billing_country: "UA",
   billing_state: "UA30",
   billing_city: "Kyiv",
   billing_email: "test@stape.io",
   billing_phone: "+1234567890"
  }

Begin checkout

  event: "begin_checkout_stape",
  ecomm_pagetype: "basket",
  ecommerce: {
    currency: "USD",
    value: "25.00",
    items: [
      {
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        quantity: 1,
        index: 1
      }
    ]
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }

Purchase

  event: "purchase_stape",
  ecomm_pagetype: "purchase",
  ecommerce: {
    transaction_id: "208",
    affiliation: "",
    value: "25.00",
    tax: "0.00",
    shipping: "0.00",
    currency: "USD",
    coupon: "",
    discount_amount: "0.00",
    items: [
      {
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        quantity: 1,
        index: 1
      }
    ]
  },
  user_data: {
    customer_id: "1",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    new_customer: "false"
  }