Server-side tagging is a strong tracking solution that you can now deploy on your WordPress website thanks to the GTM server-side plugin. This plugin allows to quickly and easily add Google Tag Manager tags to your WordPress site without any coding knowledge or technical expertise.
Here are some brief possibilities of our Wordpress plugin:
1. WP plugin can either insert GTM script on all website pages or work with other WP plugins that insert GTM script on the website.
2. Sends e-commerce data and user data to the data layer.
3. Sends Purchase and Refund webhook to the server GTM container.