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Twitter conversion API tag

Ivanna
Ivanna
  • Updated

The Twitter Conversion API allows you to send information from your server directly to Twitter servers, which can be used to measure campaign success.

 

Stape Container API Key - find it in the sGTM container setting in your stape account. 

 

Consumer Key, Consumer Secret, OAuth Token, OAuth Token Secret - you can find it in your Twitter dev account after you’ve created a Twitter app. I will show you how to generate these later.

 

Pixel ID - Your Twitter ad account's Universal Website Tag (UWT) ID. To find it go to the Twitter events manager. 

 

Event ID - When creating a conversion API event in the Twitter events manager, you will find it.

 

Use HttpOnly cookies - Forbids JavaScript from accessing the cookie if enabled.

 

Server Event Data Override - select to override one of the standard server parameters: conversion time, number of items, currency, value, conversion ID, description, and contents. 

 

User Data - add user data: email or twclid.

 

Logs Settings - select if you want to use stape logs. 

 

 

So all you need to set up Twitter CAPI is: 

 

- Stape container API key;

- Consumer Key and Consumer Secret;

- Twitter ads CAPI access;

- OAuth Token and OAuth Token Secret.

 

 

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