The Twitter Conversion API allows you to send information from your server directly to Twitter servers, which can be used to measure campaign success.
Stape Container API Key - find it in the sGTM container setting in your stape account.
Consumer Key, Consumer Secret, OAuth Token, OAuth Token Secret - you can find it in your Twitter dev account after you’ve created a Twitter app. I will show you how to generate these later.
Pixel ID - Your Twitter ad account's Universal Website Tag (UWT) ID. To find it go to the Twitter events manager.
Event ID - When creating a conversion API event in the Twitter events manager, you will find it.
Server Event Data Override - select to override one of the standard server parameters: conversion time, number of items, currency, value, conversion ID, description, and contents.
User Data - add user data: email or twclid.
Logs Settings - select if you want to use stape logs.
So all you need to set up Twitter CAPI is:
- Stape container API key;
- Consumer Key and Consumer Secret;
- Twitter ads CAPI access;
- OAuth Token and OAuth Token Secret.