Due to ITPs, adBlockers, and the limited usage of third-party cookies, conversion tracking becomes difficult. Refersion created server-to-server integration and made it a requirement for all advertisers on their platform in order to help deal with all these tracking limitations that are present in browser tracking.

With the help of our tag you can easily implement Refersion tracking in server Google Tag Manager. By doing that you will receive lots of advantages, such as increased pagespeed, better protection and control of the data, a better understanding of results from affiliate marketing, etc.

Useful Links:

  1. How to set up Refersion tag using Google Tag Manager.